We can continue to feed information to the public about the destructive impact of ill thought out school choice policies. There is a danger, however, that we are simply preaching to the choir. Those who should be aware may not be tuned in.
Our strategies to increase awareness must be more diverse. What would prompt your neighbor, colleague, fellow parent to tune in?
It is logical that busy people preoccupied with families and jobs will respond to calls for action if they recognize the urgency and the possibility for a positive impact.
I am working on a set of ‘headlines’ and slogans that communicate the immediacy of the need to preserve our public schools. What do we value about our public schools? What are the threats to public education? Which solutions do we propose?
Can we come up with short, single sentences that encapsulate a need or something you value. Then we can refer people to more in depth analyses and ways to respond.
- Vouchers segregate, not integrate schools.
- Vouchers for the poor pay for poor quality schools.
- Vouchers help the rich get richer.
- Private schools get public money with no strings attached.
- Public schools innovate, charters stagnate.
- Charters choose, parents lose.
- Public schools invite students in; charters counsel them out.
- Charters profit from students; public schools invest in them.
- When housing patterns limit access to quality education, fix it!
- School choice means all schools are under funded.
- Teaching, not testing helps students learn.
- We need more time, not more testing.
- School choice is a distraction not an option to improve learning.
You get the idea. Send me your captions and communication strategies. We will hone them and use them to target issues. We will discuss these at the League’s Orlando leadership conference in January.